A recurrent question amongst the businesses that I advice when they are looking to start a blog or to revitalize their blog is who should they hire to write the content. I am often asked, when confront with this dilemma, should you look for people with…
The latest Pinterest marketing and promotion guidelines aim at providing quality content for the users and to protect Pinterest legally. It has been months since Pinterest changed its contest guidelines but a quick look at running Pinterest contests showed that many big brands (or their…
I love it when a brand is pushing the boundaries of what they do online. This is what Club Monaco did when they released their Fall 2013 lookbook today. Rather than sending a printed document or emailing a pdf to a selected group of journalists…
We passed the stage where TV writers and producers are doing more than scouring the Web for feedbacks from the viewers. The current digital and social media initiative of the Canadian science-fiction TV series Continuum demonstrates how you can build awareness, stimulate discussions amongst viewers and…
Just a few words to mark the beginning of Sidekick Labs’s blog. It’s a place where we will share our passion for all things digital. We will explore ideas and share tips. Expect to hear about the best emerging trends, how brands innovate in their…
