The innovation lab for brands without a lab!

Delivering strategy, concepts and compelling digital products. Part marketing, part design thinking, part technology, we have what it takes to make it happen.

  • Specify and Strategize

    Specify and Strategize

    Before starting any digital project, we will reposition your strategy from the consumer’s viewpoints because this is where innovative ideas for your business will usually emerge. This clarifies the problem or opportunity that we will need to solve.

  • Ideate and Conceptualize

    Ideate and Conceptualize

    We use a series of initiatives, from brainstorming sessions to talking and observing actual consumers up to what we learned from our own experiments, to explore new ways to do things. The most promising ones from this pool of ideas will be developed into concepts.

  • Experiment and Refine

    Experiment and Refine

    We use quick prototyping techniques and iterations based on the users’ feedback that we get to determine which solution will be implemented. We might run small experiments to get more insights before building the actual product.

  • Implement and Track

    Implement and Track

    Our agile development team puts an attention to details to deliver a compelling and robust digital product. We also track results to learn from the experience and to suggest adjustments, when necessary.

Featured work and experiments

  • The Future of Blogging

    Experiments

    Case study Our implication goes further than staying up to date and spotting blogging trends. Since 2007, Kim Vallee ran several...

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