Monthly archive for May2013

The Pinterest Contest Guidelines: Does your Contest Comply?

The Pinterest Contest Guidelines: Does your Contest Comply?

The latest Pinterest marketing and promotion guidelines aim at providing quality content for the users and to protect Pinterest legally. It has been months since Pinterest changed its contest guidelines but a quick look at running Pinterest contests showed that many big brands (or their…

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Club Monaco Released its Fall 2013 Lookbook on Tumblr

Club Monaco Released its Fall 2013 Lookbook on Tumblr

I love it when a brand is pushing the boundaries of what they do online. This is what Club Monaco did when they released their Fall 2013 lookbook today. Rather than sending a printed document or emailing a pdf to a selected group of journalists…

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Fans Influence the Outcome of Continuum’s Season Finale

Fans Influence the Outcome of Continuum’s Season Finale

We passed the stage where TV writers and producers are doing more than scouring the Web for feedbacks from the viewers. The current digital and social media initiative of the Canadian science-fiction TV series Continuum¬†demonstrates how you can build awareness, stimulate discussions amongst viewers and…

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Welcome to Sidekick Labs’s Blog!

Welcome to Sidekick Labs’s Blog!

Just a few words to mark the beginning of Sidekick Labs’s blog. It’s a place where we will share our passion for all things digital. We will explore ideas and share tips. Expect to hear about the best emerging trends, how brands innovate in their…

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