Archive for Social Media

Who Should Blog and What Skills Do You Need for Blogging for a Business?

Who Should Blog and What Skills Do You Need for Blogging for a Business?

A recurrent question amongst the businesses that I advice when they are looking to start a blog or to revitalize their blog is who should they hire to write the content. I am often asked, when confront with this¬†dilemma, should you look for people with…

Continue reading →

The Pinterest Contest Guidelines: Does your Contest Comply?

The Pinterest Contest Guidelines: Does your Contest Comply?

The latest Pinterest marketing and promotion guidelines aim at providing quality content for the users and to protect Pinterest legally. It has been months since Pinterest changed its contest guidelines but a quick look at running Pinterest contests showed that many big brands (or their…

Continue reading →

Club Monaco Released its Fall 2013 Lookbook on Tumblr

Club Monaco Released its Fall 2013 Lookbook on Tumblr

I love it when a brand is pushing the boundaries of what they do online. This is what Club Monaco did when they released their Fall 2013 lookbook today. Rather than sending a printed document or emailing a pdf to a selected group of journalists…

Continue reading →